miklagard

It is true that giving your business an online presence would give it a wider reach and audience! But, it is also true that the technical issues of a website can be pretty overwhelming. This blog outlines the technical SEO issues that websites are facing in the year 2020. We hope that the solution that we present to you would be helpful to you. But, first, let’s have a small snippet of what technical issues mean!

What is Technical SEO?

Technical SEO is referred to like the updates to a website or to a server that directly impacts the crawl ability, indexation and eventually the web search rankings of the web pages of your website. Technical SEO includes titles, title tags, 301 redirects, HTTP header responses, XML sitemaps, and metadata. Technical SEO is the first step in creating and providing the user with a better search experience for the user. And, technical SEO excludes analytics, keyword research, social media strategies, backlink profile development.

 Tip: If you want to take your online business to the next –level, look online for the best SEO Agency in Copenhagen.

 Mentioned below are common problems:

1. No HTTPS Security

It has become a web norm that a website should be with HTTPS (secure connection). Every time you open an unsecured website, Google chrome would prompt you with a warning message “not secure.” For more help, contact Digital Marketing Agency Denmark.

So, in case your site is not secured with HTTPS, then here is how you can fix it!

• For converting your website to HTTPS, you require an SSL certificate from a Certificate Authority.
• Once successful in purchasing, install your certificate and you will have a secure website.
• Website Not Indexed Properly

If you search your website on Google and you the results don’t show up your name, then there is an issue with indexing. For Google, if your web pages aren’t indexed, they don’t exist! For such issues, Web Marketing Company in Copenhagen can be of great help.

How to Fix It:

• If your website is not indexed at all, start adding your URL to Google.
• If it is indexed, look deeper for MORE results on Google.

We have known social media marketing strategy to be effective for B2C companies, but that doesn’t mean that B2B companies have to ignore this amazing strategy of getting your business most of the attention. Instead, the social media marketing agency hired by B2B companies work on certain steps through which these companies can continue to grow. Here are these helpful steps through which the B2B companies can acquire the best results from social media marketing:

1. Define the marketing objectives: To make sure the social media marketing plan works, it is essential to make sure that the B2B company has set the marketing goals and objectives effectively. You should be aware of your targets and goals to accomplish and effectively build your brand with the help of SEO and pay-per-click marketing services in Copenhagen.
   
   
2. Know your target audience: On every social media platform, you’ll come across diverse people who have different interests and preferences. This makes it important to find out who is your target audience so that you can work on delivering the content and information to only the people who are interested in knowing it all. Effectively interacting with the audience that has the same level of passion and interest in the industry will help you get increased profits.
   
   
3. Go for the right social media platform: We say Facebook is an effective social media platform for marketing for B2C companies, but that doesn’t mean it has to be the same for B2B companies. For B2C companies, business platforms like LinkedIn can prove to be an effective social media platform that could help you get the right attention of the companies that would require your services.
   
   

Focusing on these effective tips will help you get your B2B company most of the benefits through social media marketing.